Top 4 Effective ways to make Data-Driven Decisions

Data-driven decisions

When planning an event, it’s essential to know what attendees and participants expect to create a program that matches their expectations. This can be achieved by soliciting their views through online surveys at different stages of the planning process.

Online survey tools can help you collect both quantitative and qualitative data. For example, Typeform allows you to set up automated workflows that send respondents email reminders.

Email Marketing

Email marketing is one of the most effective data-driven decisions to connect with your audience and encourage brand loyalty. It allows you to create personalized campaigns that resonate with your subscribers’ interests and needs. It also provides you with access to valuable data that you can use to make smarter decisions about your email marketing efforts.

Email marketers must respect their subscriber’s right to privacy and only send them emails they have opted-in for. This is why email marketing campaigns often feature a sign-up form asking permission before sending any promotional content. In addition, email marketing platforms usually require businesses to comply with strict anti-spam laws such as GDPR, CAN-SPAM, and CCPA.

Once you have a solid understanding of your email marketing goals and audience, the next step is to identify the best types of emails for your campaign. The first step is to segment your list based on your audience’s demographics or behaviors. This can be done through various methods, such as creating a category-based email list, sending an email reminder after someone adds items to their cart but doesn’t checkout, or using automation to send an email after a customer completes a specific action on your website.

You can design your email series once your segmentation and goal are aligned. This is the set of emails that will help you achieve your objective. Examples of a series include email newsletters, an offer campaign, an announcement campaign, and even an event invitation campaign.

Social Media

Whether it’s a global conference, trade exhibition, or training course, getting feedback from attendees is one of the best ways to ensure data-driven decisions. By collecting audience opinions at different stages of an event — before, during, or after — you can identify issues quickly and efficiently.

Online survey tools like email survey tools make it easy to get the insights you need for your next event, from pre-event planning and spotting trouble spots during the event itself to post-event analysis and evaluation. Using a tool like SurveyMonkey with built-in templates and advanced features like multi-language support, custom domains and branding, and unparalleled data reporting means you can create event surveys on any device, anywhere — and still ensure your audiences get the best possible experience.

For example, if you create an event survey that asks attendees to rate their experience at your venue, you can show them the results during the event to hold their attention and keep them engaged. Or, if you survey attendees about their food or entertainment choices, you can use the data to create more impactful experiences at future events.

Another great feature of an excellent online survey tool is the ability to personalize your events by sharing branded event surveys via email, social media, or other places. This lets you increase your brand recognition and build trust with attendees. It also makes it easier to promote future events to your audience and sign them up for your mailing list.

Online Surveys

Online surveys are a valuable tool for event planners to use to gather feedback from their audience. They can collect useful information to help them improve their events and discover new ways to market to their audience.

By ensuring that their survey questions are well-crafted and relevant to the event they are planning, organizers can ensure that the data-driven decisions they get back will be helpful. They can learn from positive and negative feedback and how to use it in future events.

As an added benefit, survey responses can also help them gauge how effective their marketing campaign is. They can see how many people are interested in their upcoming events and what kind of people attend them.

When gathering feedback, online surveys are often more effective than offline ones. The reason is that respondents can answer them at a time that suits them rather than having to go and find a paper form. Online surveys are also easier to analyze and quickly transfer to specialized statistical software or spreadsheets.

However, there are several disadvantages to online surveys. One of the biggest is that a low response rate can lead to inaccurate data. The key is to offer an incentive, such as a prize or entry into a competition, to encourage people to respond quickly and accurately.


Event planning surveys help planners collect feedback before, during, and after events. This gives them insights into improving future events and ensuring their efforts are worthwhile. It also helps them build a more compelling brand image to impress and attract potential attendees.

Whether planning a large trade exhibition or global conference, a more miniature training course, or an award ceremony, online survey tools can help collect valuable feedback from your audiences at various event stages. Using an online survey tool allows you to collect data that will help you tweak your operations to make your event more successful in the future.

You should use a robust analytics tool to analyze and interpret your data-driven decisions to make the most of your event planning questionnaires. Jotform, for example, provides you with monthly form submissions, total submissions, number of responses per form, fields per form, and more. It also provides you with a variety of visual charts to give you a better idea of the information that has been collected.

Other features include various question types, including the Net Promoter Score question type that asks respondents how likely they would recommend your event to friends and colleagues. You can also ask questions based on talks attended, food choices, and more to gather valuable feedback. You can even offer respondents rewards to encourage them to complete your questionnaires.

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