Neal Schaffer has revealed that people share 95 million photos and videos daily on Instagram. And that 80% use Instagram to help decide if they will buy something. It explains why Instagram is an essential marketing tool for a business.
But here’s the catch. This marketing does not end at Instagram; you can take this to your website as a business owner. Yes, you have read it right. We are talking about an Instagram widget on a website.
Over the past few years, we have seen a trend of brands showing their Instagram widget on websites. It has helped them secure social proof for their brand, enhancing engagement on their website and the list. So, if you are among those businesses that still have to achieve these goals, then don’t worry. We are here for you.
This blog discusses the best ways to embed Instagram feed on a website. Without beating around the bush anymore, let’s dive into it.
3 Smart Ways to Embed Instagram Widget On a Website
We know trying something for the first time can be intimidating. We have chosen some of the easiest yet most effective ways to embed Instagram widgets. So go ahead and have a look.
1. Social Media Aggregator Tool
These tools top the list when opting to Embed Instagram Widget on a website. And the reason is the convenient process it provides. However, choosing the best tool for your business can take time and effort. To help you in this situation, we mention some of the most desirable features you need when opting to Embed Instagram Widget on a website.
Choose the tools that allow you to create a customizable Instagram widget in just a few clicks. Most of these have customization features that include changing the themes and layouts. You also get to change the color and size of the fonts.
We also recommend you choose the tools that include the moderation panel, as this will help you get rid of the content that you don’t want to display on the widget. Besides, we recommend you go for a tool that allows you to change the card style. These features will help you make your Instagram widget more visually appealing. And most importantly, go for a tool compatible with most CMS platforms.
2. WordPress Plugins
W3Techs has revealed that WordPress is used by 65.2% of all websites using a content management system. Based on this data, it’s not wrong to say that you must be one of its users. In such cases, you must be aware of the existence of plugins.
You can install one of the dedicated plugins to Embed Instagram Widget on a website. These plugins let you to customize the look of the widget. Besides, you are also allowed to have a look over the analytics. It helps you understand what type of content works for your Instagram widget. After knowing this, you can create your Instagram content more effectively.
While choosing a plugin for your WordPress website, check its compatibility and that it is up to date with a good number of active installations.
3. Instagram Embedding Process
We understand if you are under some money constraints. It is not easy making rooms within your budget. Instagram gives you an easy and free feature to embed Instagram feeds on websites. You can use this method to embed Instagram posts on major CMS platforms such as WordPress, Wix, Weebly, etc. You just have to open your Instagram Business App in a web browser. Choose the post you wish to showcase on the website and click on the three dots. You will see an ‘embed’ option and copy the code. Paste it at the backend of your website.
However, there are two drawbacks to this method. For one, you cannot customize your Instagram widget. Apart from that, you can show just one Instagram post. Every time you want to showcase a different Instagram post, you must repeat the process.
In A Nutshell
Instagram is a humongous platform. And it can be intimidating to add this platform to your marketing strategies. But you can achieve your revenue goals with the right mindset and methods.
Instead of assuming Instagram to be a hard nut to crack, think of it as a fun activity. Create fun and engaging content that resonates well with your brand and showcase them on your website. Remember that when you Embed Instagram Widget on a website, you make it your brand’s digital ambassador. So be mindful and shoot your shot.
